Wednesday, November 14, 2007

General

hdtv-football-study-motorola.jpgI’m more of a college basketball fan myself, but Motorola’s recent study on college and professional football probably applies to hoops as well. In a survey of 1,000 adults in the US, Motorola found that 45% would rather watch football games at home on the HDTV than live and in person. That’s compared to only 32% who’d prefer to be game-side.

This is just one more stat for the never-ending HD discussion. If you think of HDTV as a lifecycle, demand (like that listed above) drives more content, which drives advances in content encoding, which drives more efficient delivery over networks trying to conserve bandwidth, which drives more purchases of high-def consumer premise equipment (TVs and set-tops), which drives more HD demand.

Overall, not a bad deal for companies like Motorola working on every stage of HD delivery.

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