January 2008

General

The Role of the Edge QAM

January 31, 2008 : BY Motorola

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Edge QAMs have been getting a fair bit of industry attention recently, not least of all because of the recent Kagan conference, “QAM Before the Storm”. (Still my favorite name for an event ever…) Some at the Kagan conference were predicting the near-term end of edge QAM devices given the coming shift from RF technology to IP transport over fiber. However, when I queried folks within Motorola, the general consensus was that this prediction is a bit over-the-top. One person agreed that QAM modulators will move to fiber nodes over time, but that we have at least one more cycle for headend-based modulators before that happens.

Another executive went even further suggesting that the transition could take longer than most people expect. “The consensus in the late 1970s was that broadcast television was dead. It’s now 2008, and last I knew, 20% of people still get their TV over-the-air.”

Meanwhile, in the short term, use of QAM devices will only increase as we move to more on-demand content, switched digital video and, in a few years, a switched unicast model. (See above) I’ve talked about switched unicast before, and the potential benefits of the model are high enough to warrant further investments in edge QAMs near term. Specifically there is huge revenue potential from targeted advertising once switched unicast is in place.

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General

Video Stat Round-UP

January 30, 2008 : BY Motorola

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I haven’t done a stat round-up in a while, so here’s a list of some of the interesting ones I’ve run across recently. They reflect quite a range of video and TV trends.

  • ABI Research predicts 215 million video downloads this year and 2.4 billion video downloads in 2012
  • Pew research found that 14% of Americans who shoot their own videos post at least some of them online
  • In a recent CTAM study, 47% of respondents said they do not know when the digital TV transition will occur
  • According to TNS Media, the cost of a 30-second ad during the Super Bowl rose 70% from 1998 to 2002, but only 11% from 2003 to 2007

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General

WiMAX at CES, Part 2

January 29, 2008 : BY Motorola

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Part 1 of WiMAX at CES focused on the themes I heard in a panel with Sprint, Motorola, Intel and others. Part 2 is based on a sit-down session I had with Motorola’s Fred Wright, an SVP for cellular networks and broadband. Not surprisingly, Part 2 is more Motorola-specific. Here is what Fred Wright had to say about WiMAX in 2008 and the years ahead.

Fred Wright on:

WiMAX Skepticism
The people who are skeptical of WiMAX seem to believe that the technology’s success revolves around Sprint’s deployment. Motorola is very excited about the rollout, but it’s only one of 17 WiMAX contracts that Motorola has in 16 different countries. Last year was a critical year for proving what WiMAX could do. Now Motorola alone has more than 45 active WiMAX trials going on around the world.

WiMAX Revenue
Despite still being in the early stages of deployment, Motorola will see meaningful revenue from WiMAX this year, with acceleration in 2009. We expect the majority of Motorola’s WiMAX income to come from WiMAX access points, and expect revenue to be balanced globally among contracts in North America, EMEA, Latin America and the Asia Pacific region.

WiMAX Hardware for Consumers
Motorola has already introduced a WiMAX PC card and several WiMAX consumer premise equipment (CPE) devices. In 2008 the plan is to expand both product lines and add on WiMAX multimedia devices (formerly known as cell phones) toward the end of the year. These multimedia devices are being designed for multi-mode use with access to WiMAX and Wi-Fi networks. One will support EVDO and one will support GSM as well.

Interesting to note, most Motorola carrier customers are looking to buy CPE from Motorola and then distribute it their subscribers. However, Sprint is heavily focused on the retail model.

WiMAX and LTE
WiMAX has at least a two-year advantage over LTE, but that doesn’t mean LTE won’t be a significant business. By 2020 it’s reasonable to guess that LTE will make up 60% or more of the global market for 4G technology. In the meantime, a lot of the development work being done for WiMAX is serving two purposes. It’s the basis for today’s WiMAX deployments, but 70%-80% of it will also be applicable to LTE. Among other aspects, the same smart antenna, flex modem and core switching technology applies to both types of 4G networks.

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General

WiMAX in Pakistan

January 28, 2008 : BY Motorola

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I promise I will get to Part 2 of the WiMAX at CES series, but in the meantime there’s news out today that Wateen Telecom out of Pakistan is purchasing 198,000 WiMAX consumer premise equipment (CPE) devices from Motorola. That’s not even on the same scale as Motorola cable modem shipments, but for a new technology, it’s not bad.

It’s also another indicator that the success of WiMAX is not dependent on the US market, though certainly Sprint’s deployments here are significant.

More info on Motorola WiMAX products/services available here.

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General

HDTV Super Bowl Buying Spree?

January 27, 2008 : BY Motorola

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I enjoy the Super Bowl as much as the next person (particularly now that the Cowboys have been demoralized), but I’ve always thought it a bit absurd to buy a new TV for one game. Apparently so do more than 85% of the readers over on EngadgetHD. In a pre-Super-Bowl poll, respondents showed they are generally not inclined to upgrade in the next week.

Super Bowl aside, if you’re planning to upgrade to HD anyway, 2008 is a good year to do it. Take a look at just a small sampling of the HD content coming in the next 12 months.

UPDATE: The Consumer Electronics Association (CEA) has announced the results of a new study by Sports Video Group saying the Super Bowl this year is expected to drive the purchase of just under two and a half million HD sets.

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General

2008 Surprise: Hollywood Studios Abandon DVDs

January 24, 2008 : BY Motorola

cowen-and-company-dvd-prediction-arnie-berman.jpgIt’s got to be rare that a financial analyst is proud to predict an event that only has a 2% chance of occurring, but my friend and occasional sounding board Arnie Berman is quite pleased to do just that. His firm Cowen and Company published a report earlier this month titled Top 10 Potential Surprises for 2008, and for every tech prediction listed, the analyst team calculated the probability of occurrence. Arnie’s prediction, that Hollywood studios will announce an end to DVD distribution in 2008, came in at #1, i.e. the least likely prediction to occur this year with only a 2% probability.

It’s kind of like playing the odds in Vegas. You probably won’t win with a 2% bet, but if you do the reward is that much sweeter. And unlike Vegas, in this case there’s a lot of knowledge to be gained even if the prediction doesn’t come true.

According to the report, the consensus view is that Hollywood will continue to pay lip service to the idea of anytime, anywhere content, but will still make fewer than 10% of movies on DVD available via on-demand service or Internet download. However a surprise is possible for several reasons. First, Hollywood has failed in so many past efforts to stop emerging technology that limits studio control: sheet music, phonographs, player pianos, radios, TVs, remote controls, cassette tape recorders, VCRs and DVRs. Second, the studios could save a lot of time and money by not continuing to fight this out in court. Third, Hollywood could substantially lower its cost of goods by abandoning physical distribution.

While I agree that the death of DVDs isn’t likely to happen in a year, the on-demand movement is snowballing. Consumers are pushing it, distributors like Apple, Comcast and Netflix are pushing it and even the content owners are getting behind it with offerings like Hulu. From a technology perspective the pieces are already in place. Indeed, companies like Motorola have already begun working on phase two of on-demand video, targeted advertising.

Next year I bet the prediction’s probability percentage goes up significantly. And by 2010, who knows? It might not be considered too much of a surprise anymore.

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General

AT&T’s New 10 Mbps Data Tier

January 23, 2008 : BY Motorola

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Broadband Reports has a post up about AT&T’s new 10 Mbps service dropping on February 1st, and I have a nice little chart to go along with Karl Bode’s analysis of the throughput numbers. (See above) With VDSL2, AT&T can deliver roughly 50 Mbps with copper loop lengths of 1,000 feet, and roughly 25 Mbps with lengths up to 3,000 feet. In each case that bandwidth is split between data and video services.

At short distances, VDSL2 is a great option for broadband delivery even as bandwidth demands continue to grow. And in many parts of the world DSL infrastructure is built out with short copper loops. Motorola’s latest VDSL gateway can reach throughput levels up to 100 Mbps.

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General

Comcast has an Online Hit

January 22, 2008 : BY Motorola

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I’ve watched closely over the last 12-18 months as Comcast has adjusted its approach to online video, and I believe folks have underestimated the company’s strategy and foresight. Just as the Web video craze is exploding into the mainstream, Comcast has launched a hit with Fancast. Unlike its video attempts on the Comcast.net portal, the operator is making huge amounts of content available for free to everyone, not just Comcast subscribers, along with tools to navigate that content and promote Comcast’s other properties. And people apparently love it.

The launch of Fancast is on par, in my mind, with the Comcast Project Infinity announcement, which critically promises huge increases in on-demand and HD programming. As I’ve said before, Comcast is both hedging its bets and creating a real opportunity in the online video space. No company is better positioned to capitalize on that opportunity than one that owns the broadband delivery networks and has strong content partnerships in place. Talk about convergence.

Plus, like Time Warner, as long as video is eating up cable bandwidth anyway, it might as well be video that brings in revenue for Comcast.

Side note: Just in case you’re wondering why a Motorola blog is spending so much time talking about Comcast, remember that Motorola produces modems, set-tops, VOD technology, switched digital video technology and much more for cable broadband networks – including Comcast.

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General

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The news that HBO (a Time Warner company) will offer its programming for free online to HBO subscribers is all over the tech blogs today, with an interesting range of commentary. Most interesting to me is Cynthia Brumfield’s argument on whether or not the news goes against Time Warner’s planned initiative to test metered broadband billing. She says there’s no contradiction between Time Warner tightening broadband controls on the one hand and offering more content online on the other, and I agree. But I’d take it even a step further. HBO has to offer both online and traditional cable delivery of its content, and here’s why:

1. HBO is in the content game, which means its entire business is about reaching a wide audience.

2. Time Warner, parent of HBO, owns two kinds of video delivery systems – traditional cable networks and broadband Internet service. How could it not take advantage of that?

Traditional video networks are still by far the better choice for delivery from a technical standpoint, but the Internet has changed the rules of the game by offering flexibility. Sure Time Warner is worried about broadband capacity, but since video is eating up cable bandwidth anyway, it might as well be video that Time Warner owns.

Side note, HBO is one of the few networks with enough resources to dedicate people to understanding video distribution technology and video policy, according to SVP Craig Cuttner. (He spoke on this panel.) Hence decisions like the one last summer to move to all-HD, MPEG-4 broadcasting.

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General

Upstream, Downstream

January 20, 2008 : BY Motorola

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The Pew Internet and American Life Project put out a report last month stating that 64% of online teens were “Content Creators” in 2007. This means that nearly two thirds of the teenage population created and shared original content on the Web. I can’t think of a more revealing statistic with regard to the future of upstream bandwidth needs.

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