Even though Comcast has placed money on the Internet side of on-demand video delivery, it’s still banking on the success of traditional VOD. After promising at CES to offer more than 6,000 movies on demand by the end of the year, the operator just this past week announced some impressive stats to date:
- Seven billion video-on-demand views in five years (up from three billion 18 months ago)
- One billion hours of VOD viewed since 2003
- 130 million hours of on-demand content viewed every month
Although demographic data for VOD usage still appears to be slight (beyond zip code reporting), in my personal experience, moms with young children are big fans.
Note: Comcast also just told Multichannel News that traffic on its Fancast video portal in February “blew away internal forecasts.” However, there were no specific numbers given.
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