April 2008

General

Defining Targeted Advertising

April 30, 2008 : BY Motorola

Likely one of the hottest topics at this year’s Cable Show will be advanced advertising applications, and before the flood of news and analysis starts it would be nice to have some clear terminology as a reference point. Below are some of the key terms as I understand them.

Targeted Advertising: Advertising that is created for and delivered to specific demographic groups

Addressable Advertising: Advertising that is keyed to a specific device based on usage habits

Ad Insertion: Advertising that is dynamically delivered in real time (either during broadcast or on-demand viewing) and appropriately targeted based on geography, when content is being viewed and/or the usage habits tied to a particular device.

What nuances am I missing?

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General

A participant on the NCTA’s switched digital video (SDV) briefing call last week asked why the cable industry isn’t moving more quickly to all-digital broadcast given the bandwidth savings. Verizon’s making the shift, why not traditional cable operators? The answer is that cable companies as a whole have a lot more existing analog customers, and the transition is going to be both complicated and expensive. It makes sense. However, I heard an interesting contradictory anecdote yesterday. The folks in Motorola’s SDV lab talk to operator customers all the time about the logistics of architecting networks that are a mix of elements – a mix of digital and analog, a mix of HD and SD, and a mix of switched and broadcast video. Apparently one customer ran the numbers for his network and came to the conclusion that it would be cheaper for him to go all-digital, all-HD and all-switched now. No mixed environments, everything uniform.

First off, and not surprisingly, the cable operator in question is a relatively small one. Presumably the capital cost of making a complete transition is not nearly what it would be for a larger operator like Comcast, and thus is quickly outweighed by the operating expense of managing a network with a huge range of video outputs. (I’m making the assumption that capital costs grow more or less linearly with more subscribers while operating expenses level out more.)

Secondly, the implications of making a complete transition are fascinating and manifold. On the one hand consumers get better service, and the operator gets more bandwidth to offer more HD content and advanced services. On the other hand, what do subscribers pay for when the transition happens? Will a basic price tier still be available given the level of service being offered?

It will be interesting to watch as different cable operators wrestle with how to make their own transitions.

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General

The NCTA conducted an interesting form of outreach last week. After apparently reading a number of unflattering and possibly inaccurate reports on switched digital video’s impact on CableCARD retail devices, the association put out the word that it would conduct a conference call briefing for any bloggers and journalists interested in discussing the topic. The call happened on Friday and it was truly a party of industry trade folk. Among the people I know were on the call: EngadgetHD, Cable Digital News, Multichannel News, IP and Democracy, TV Technology, Envisioneering, HD Guru, Gizmo Lovers, and Zatz Not Funny. And other than someone who treated us all to loud hold music (participants’ phones were not muted), everyone behaved pretty well.

Digression aside, there wasn’t much in the way of news on the call, but I still applaud the NCTA for holding an open forum. More interesting to me than the NCTA’s presentation were the questions that came after it. Here’s a sample (paraphrased) with the NCTA’s answers (also paraphrased). The entire recorded conference call is also available. Call 1-800-475-6701 and enter access code 920821.

Sampling of Q&As from the 4/25 NCTA conference call:

Q: Given the issue of having no 2-way communications in today’s retail CableCARD devices, why doesn’t the cable industry support DCR+?
A: The same problem exists with DCR+ as with one-way CableCARD devices in that consumers don’t get access to all the cable services they expect. DCR+, for example, won’t receive certain existing services like Time Warner’s StartOver and LookBack, not to mention future applications.

Q: What assurance can you give that Tru2way won’t be superseded by something else in three or four years, making consumer hardware obsolete?
A: Cable operators are putting Tru2way in their own devices so they’re not likely render Tru2way obsolete when they have so many set-tops with it in the field.

Q: Given the issues with switched digital video, why doesn’t the cable industry just move to all-digital like Verizon to reclaim bandwidth?
A: The cable is industry is much bigger than Verizon with a lot more existing analog customers. The transition is going to be much more difficult.

Q: PC companies and portable media player companies have difficulty with the CableLabs certification process, particularly when their headquarters are in places like Shanghai, rather than Boulder, Colorado. How do companies figure out how to work with CableLabs?
A: The CableLabs licensing and certification process is open to anyone who wants to participate, and CableLabs wants more companies to get involved. With all the innovation and energy from some of these CE companies, it seems it would be possible for them to make contact with CableLabs without getting 150 people in a room for a CableLabs event in Shanghai. Several cable industry CEOs have even gone to Japan and Korea to reach out to the Asian CE market. It could be a two-way street.

Q: Will there be any kind of requirement for operators to tell subscribers which channels will be on a switched network?
A: Yes, generally operators have to give thirty-day notice when there’s any kind of programming change.

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General

In a serendipitous moment, I had a call this morning to talk about DOCSIS 3.0 CPE updates, and I learned that J:COM in Japan has completed trials and is starting to install Motorola’s channel-bonding modems in subscriber homes TODAY. The latest status reports from the lab have found no issues with the SB6120 modems, and J:COM is apparently eager to fulfill subscriber orders coming in. Word is that thousands of users have already signed up for the DOCSIS 3.0 service.

The SB6120 modems are the same ones awaiting certification from CableLabs, but interestingly, they are meeting far more difficult requirements in J:COM’s deployment than they’re likely to see in the Cert Wave process. Cable operators almost always need enhancements to CableLabs-certified devices to make them work with their unique networks. For example: specific user interface customizations, technical reporting capabilities and redundancy support. I guess a standard can only go so far.

There was other thing I had confirmed on my call this morning. Motorola has a DOCSIS 3.0 voice platform (i.e. not just data-only CPE) that is ready for lab testing at customer sites.

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General

Femtocells – Region by Region

April 24, 2008 : BY Motorola

As referenced yesterday, I sat down with a Motorola exec recently to get an update on the femtocell market. One of my big takeaways from the conversation was that the market varies widely from region to region. That shouldn’t be a surprise given the landscape of the mobile industry, but still the differences were far greater than I had realized. Here’s a look at some of the geographic disparities.

Europe
European carriers are pushing femtocells (many trials this year) as a way to drive new revenue from the use of 3G services in the home. After spending money to buy up UMTS/3GSM licenses, carriers would like more return on the investment, and they see opportunity to extend voice and data revenues with better network coverage indoors. Of course Europe is not really a single entity, and deployment challenges, particularly regulatory ones, vary from country to country. In France, for example, if an operator acts as a wireless carrier for a subscriber, that operator can only provide integrated gateways – in this case gateways that combine femtocell functionality with Wi-Fi routing – if it is also the ISP for the subscriber. Integrated gateways certainly make the most sense from a consumer perspective. The fewer boxes, the better. But in France there will likely be a lot of standalone femtocells deployed.

Meanwhile in Russia (which is considered at least partly European), new regulatory guidance suggests all Wi-Fi capable devices may have to be registered with the government. That could certainly throw a kink in femtocell plans. READ MORE

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General

2008 – The Year of the Femtocell?

April 23, 2008 : BY Motorola

I got fantastic input on femtocells the other day and am still looking for the time to write up everything I learned. As a teaser, I heard that every major operator in EMEA (Europe, the Middle East and Africa) is currently holding some kind of femtocell trial. North America is not on the same timeline, but my source speculated that we’re only a year or so behind, and that the femtocell push in the US will be driven by cable companies moving into the wireless space.

Cable companies moving into the wireless space? There’s certainly been a lot of buzz on that front recently.

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General

Motorola VDSL GatewayTimed to coincide with a Motorola customer event in San Diego this week, Motorola announced today the availability of its new line of VDSL2 gateways. We saw a sample gateway back at CES, but three versions of the product have now been officially released into the wild. The line of gateways is called the Motorola Netopia 7000 Series. Based on three different chipsets, the gateways offer integrated Wi-Fi and significant remote management capabilities. Through Motorola’s NBBS service management platform, operators can remotely manage not only the gateways themselves, but also IPTV set-tops connected to the gateways.

As background, Motorola is currently the leader in the (admittedly tiny) VDSL consumer premise equipment (CPE) market. That market is set for big change this year as operators make their upgrades from ADSL to VDSL. For the public at large VDSL means broadband speeds up to 100 Mbps at close range, a significant improvement over the ADSL2+ max of 24 Mbps.

Motorola VDSL Gateway Ports

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General

Comcast Goes Multi-Room

April 21, 2008 : BY Motorola

Last week Comcast introduced a new service called AnyRoom in its New Jersey market designed to let multiple set-tops in a home access the same VOD content. It’s not multi-room DVR, but it’s a good step on the road to cable-based, in-home television networking.

First the basics: Users of the AnyRoom feature can make a selection from Comcast’s Channel 1 On Demand list and add it to the “Saved Programs” folder. Once a show is saved, it can then be viewed on any digital set-top in the house. (The service only works on Motorola digital systems for now.) Users can even start a show in one room, then move to another room and pick up from the same spot in the video. Digital cable customers with on-demand service need no new equipment and there is no fee for use.

The AnyRoom debut has been remarkably unremarked upon by Comcast. Head over to the Comcast online press room, and there’s not even a press release on the subject. Is this because the service has only been officially launched in New Jersey?

In any case, I find the news interesting because of the continued blurring of the lines between DVR and VOD service. TV is undocking from the TV set, and whether content is stored on a local hard drive or a cable server, consumers want the same flexibility to watch it anywhere they want.

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General

I’ve gotten more than few friendly nudges lately for an update on the switched digital video (SDV) tuning resolver. The Motorola device is now officially called the MTR700 and it just came through a CableLabs interop with flying colors. Next the product will be submitted to CableLabs’ Cert Wave 60, and then it will be on display (functional and static demos) at the Cable Show in New Orleans.

Hard to believe a cable product could go through testing this quickly, but consumer CableCARD devices have made the technology a priority.

A few points of context:

  • Cable operators don’t want to drive subscribers away because they can’t access certain channels on their retail CableCARD devices, hence the reason the industry has moved so quickly on the tuning resolver
  • Operators have significant SDV plans for 2008
  • SDV is a good thing! It means more capacity for, among other things, high-def TV channels

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General

ComScore has new Internet video stats for the month of February. Online video viewing was up 66% over the same time last year, adding up to a monthly total of 10.1 billion videos screened on the Web. Interestingly, both Time Warner sites (excluding AOL) and Comcast’s Fancast portal scored in ComScore’s top-ten list. Fancast was only launched in January, which makes that ranking particularly impressive. Of course, content-wise, a lot of what’s on Fancast is from Hulu. But revenue-wise, clearly Comcast is reaping at least some of the benefit that comes with the added bandwidth strain on its broadband networks.

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