Likely one of the hottest topics at this year’s Cable Show will be advanced advertising applications, and before the flood of news and analysis starts it would be nice to have some clear terminology as a reference point. Below are some of the key terms as I understand them.
Targeted Advertising: Advertising that is created for and delivered to specific demographic groups
Addressable Advertising: Advertising that is keyed to a specific device based on usage habits
Ad Insertion: Advertising that is dynamically delivered in real time (either during broadcast or on-demand viewing) and appropriately targeted based on geography, when content is being viewed and/or the usage habits tied to a particular device.
What nuances am I missing?