June 2010

General

The EBIF Footprint

June 30, 2010 : BY Motorola

Canoe marked an important commercial milestone last week with the launch of the first interactive TV ads in Comcast and Time Warner Cable markets. Although details are scarce, we do know that the potential footprint for these ads is pretty wide. As of last month, the public tally of EBIF set-tops from Motorola in Comcast systems alone was at 20 million.

So what kinds of interactive ads will users see on their EBIF set-tops? Early ads will focus on requests for more information, with Multichannel News reporting that there are plans for a campaign offering a free sample of chewing gum to respondents. Meanwhile, the EBIF spec got an update earlier this year ensuring other types of interactivity will start appearing in cable homes in the future including TV widgets, time-shifted applications, and addressability. It will be interesting to watch what pops up on the EBIF roadmap for the second half of 2010.

http://www.multichannel.com/article/454208-Canoe_Launches_Clickable_30_Second_Ads_With_Comcast_TWC.php

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General

The NCTA and Tuning Adapters

June 29, 2010 : BY Motorola

We’re likely to hear more about tuning adapters in the coming months as cable operators ramp up their switched digital video rollouts. And there’s more proof today that those ramp-ups are far more than rumor. According to comments by the NCTA, five of the largest US cable companies are already deploying tuning adapters, meaning they’ve also already implemented SDV in their networks. And Jeff Baumgartner reiterates that Comcast has aggressive SDV plans for this year and 2011.

Cable’s resurgent interest in SDV is causing some controversy among providers of retail set-tops that use CableCARDs. The pool of subscribers with these retail CableCARD devices, however, is still relatively small. In contrast the additional bandwidth that operators stand to gain from SDV is significant, particularly in light of HD and upcoming 3D demands. It’s a trade-off cable companies are willing to make.

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General

CableCARD, FireWire, and FCC Mandates

June 28, 2010 : BY Motorola

Regulatory oversight is a very important check in our government system of checks and balances. However, that doesn’t mean it always works. Two cable industry milestones in the last week illustrate this point vividly.

First, the NCTA reported that the largest US cablecos have now deployed more than 21 million set-tops with embedded CableCARDs. (via Light Reading Cable) Despite that fact, the FCC’s CableCARD mandate is widely considered a failure, and the agency is actively looking for potential alternatives. There is plenty of debate over why the CableCARD hasn’t been successful, but the biggest reason may be that it was just too hard to deploy the technology quickly enough to keep up with other advances in the market.

Example #2: Last week the FCC withdrew another mandate requiring cable operators to include a FireWire connector, or 1394 port, on all set-tops. The reason? Nobody uses FireWire. Industry veteran Leslie Ellis explains it very succinctly in a post over at Multichannel News. After pouring $400 million into 1394 deployments, cable operators have clear evidence that HDMI is the connector people really want.

Ask any cable engineer how many subscribers requested 1394, since the mandate. I did, back in March, of the CTO of a cable company with about 5 million subscribers. His answer? Five. (Five. Out of 5 million. In five years.)

There is a natural conclusion to be reached from these examples. Any further FCC mandates in the cable industry – think home gateway device – should be handed down with caution. The best intentions don’t always produce the best results.

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General

Video in the Home Pushes Up Storage Needs

June 24, 2010 : BY Motorola

Parks Associates reported an interesting stat today on home video storage. According to a post on the firm’s blog, US broadband households will use almost one terabyte of storage for video at home by 2014. Sounds like a good argument for bigger DVR hard drives.

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General

Verizon has announced today a successful test of its 10 Gigabit-per-second XG-PON system, which resulted in symmetrical residential broadband speeds of nearly 1 Gbps. The test used Motorola PON technology, including existing AXS2200 OLTs with both new chassis cards and new ONTs supporting 10GPON.

Here’s more from the press release.

At the customer’s home, the optical network terminal (ONT) received the 10/2.5 Gbps feed and used two data communication ports to simultaneously provide transmission speeds of close to 1Gpbs to each of two PCs inside the home. Combined, the two ports delivered approximately 1.85Gbps in aggregate bandwidth in each direction.

The press release goes on to illustrate the practical use of these speeds by saying that it would take someone “less than three minutes to download a  20 gigabyte, Blu-ray movie over a 1Gbps link… and a business customer using this service could backup data on an online server every night in just a few minutes, as opposed to hours.”

Motorola has a long history of supplying BPON and GPON technology to Verizon for its fiber-to-the-home services. For context, check out this post from 2007, which includes a timeline of Verizon/Motorola PON activities around the telecom company’s FiOS deployments. I’ve also posted another timeline below detailing Motorola’s ONT advances going back to 2001. Click to enlarge.

Please note: this post has been edited for accuracy since it originally appeared.

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General

New Motorola Gateway at Best Buy

June 22, 2010 : BY Motorola

The Motorola SBG6580 snagged DOCSIS 3.0 certification last December, and a Mark of Excellence award in March. It’s also been a topic on user forums since January of this year. Now the cable modem gateway is available in retail, exclusively from Best Buy.

If you have cable Internet service, you have a choice of either leasing a modem from your cable company, or buying one outright from the store. The SBG6580 comes with several premium features including DOCSIS 3.0 compatibility (works with higher-speed D3 services), an 802.11N wireless access point, and a Gigabit Ethernet 4-port switch with an advanced firewall. The gateway, also known as the SURFboard eXtreme Wireless Cable Modem, also offers plug-and-play installation with Wi-Fi Pairing button for easy set-up. MSRP is $149.99.

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General

3D Hastens MPEG-4

June 21, 2010 : BY Motorola

The added demands of 3D programming were bound to hasten the transition from MPEG-2 to MPEG-4, and now Engadget HD is reporting that Comcast will rely solely on MPEG-4 to deliver 3D signals starting in August. At the moment, Comcast transmits ESPN’s 3D broadcasts in both MPEG-2 and MPEG-4, but later this summer the MSO will drop the MPEG-2 stream and ask any 3D subscribers not using an MPEG-4 set-top to make the upgrade.

Meanwhile, Motorola encoder shipments suggest that more MPEG-4 broadcasts are on the way. In Q4 of 2009, shipments of MPEG-4 encoders outpaced shipments of the MPEG-2 variety. The MPEG-4 advantage means more content delivered and less bandwidth needed. It also means that DVRs can hold more video per gigabyte of space. Combined with growing hard drives sizes, this is a promising development for DVR households.

One final note – for those operators not ready to drop MPEG-2 just yet, it is possible to continue delivering frame-compatible 3D to older set-tops. Motorola set-top software even makes it possible to address challenges like closed captioning and program guide support, which otherwise can cause problems in frame-compatible transmissions.

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General

The G.hn home networking standard was approved by the ITU last fall, and just this week, MoCA ratified its 2.0 spec. So which standard will win out with cable and telco providers? And where does 802.11N fit in?

I asked these questions and others in a conversation with Motorola Senior Director Ken Haase back in April. His take? There is no single winning standard. The right technology choice depends on the application being delivered, and several options are being tested by different providers. Operators have to consider:

  • Speed
  • Equipment placement in the home
  • Connection to the network outside the home
  • Industry backers
  • Configuration requirements
  • Quality
  • Security
  • Compatibility

Today 802.11N is primarily used for data connectivity allowing users to browse the internet, check email, etc.  But improvements in antenna technology and packet reliability are in development to make it truly viable for video delivery throughout the home. In the meantime, operators are focused primarily on G.hn, MoCA 2.0, HomePlug and HPNA. Need a quick primer on the differences? Ken Haase outlined the main characteristics of each technology in a presentation he gave at NAB this year. Scan the chart below for a quick primer.

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General

Cable Commercial Services a Reality?

June 16, 2010 : BY Motorola

As part of a media briefing this afternoon on cable commercial services, one of the Motorola execs on the line unearthed a white paper on using DOCSIS 3.0 for the enterprise from 2009. The stats quoted are now a year out of date, but I still think they’re worth sharing. First of all, SNL Kagan estimated that commercial services for MSOs in the US generated $3 billion in 2008. That doesn’t sound terribly impressive, except that Kagan also projected that number would rise to nearly $10 billion in 2012. Moreover, Motorola was able to corroborate Kagan’s general analysis, reflecting that MSOs in 2009 appeared to be experiencing upward of 20% annual revenue growth from the provision of high-speed data services to business customers.

Cable has long talked about the potential for growth in commercial services, but reality has lagged behind the industry’s vision. That may finally be changing now that residential broadband speeds are approaching 50 and 100 Mbps in some areas thanks to DOCSIS 3.0.

Interestingly, commercial services represent a particularly valuable niche for operators because peak usage times in the workplace directly counter peak usage times for subscribers at home. Nice way to get more revenue from existing infrastructure.

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General

Pay TV Subscription Numbers in Spring 2010

June 15, 2010 : BY Motorola

Sources: Bank of America Merrill Lynch, May 2010; InStat, US Market for Web-based TV Widgets & Apps, March 2010

Motorola Senior Director Buddy Snow joined a FierceIPTV webinar today on the topic of The Connected TV, and one of the items he highlighted was the graph shown above. On the one hand, projected growth for over-the-top video is pretty impressive. On the other hand, it remains a small percentage of the overall video market. The numbers suggest that the cord-cutting trend remains over-hyped, but also that service providers should not ignore “the unmet need driving people to view content on the Web.”

Adding more on-demand content sure doesn’t hurt.

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