Last November we released our 2010 Media Engagement Barometer research, an independent global study of video consumption habits among 7,500 consumers in 13 markets. Our research showed a few interesting things:
- 60% were interested in TV service that can make recommendations.
- 39% watch mostly scheduled/ live TV
- 40% of respondents use social networks, chat technology or email to discuss a TV show while watching it
Then, just last month we hosted a series of focus groups with consumers in the New York, NY and Los Angeles, CA metro areas to discuss their TV-related experiences. Consumers expressed a desire to:
- More easily find and better organize content, such as TV shows and movies;
- Greater flexibility for when, how and where TV is consumed;
- And better access to news and gossip about their favorite shows and actors.
What similarities do you see here? Do these findings reflect what you’re seeing in the market and things you would like to be able to do while watching TV in your own home?
We’re excited about the impact of social media and the proliferation of mobile device usage merging with TV viewing habits. Based on this, any guesses as to what we might be highlighting at the show? Come see us in booth #609.