Extending traditional broadband packages by offering Wi-Fi access beyond the home is fast becoming an important differentiator for service providers looking to attract new customers while reducing existing customer churn rates.
One of the challenges to creating a community wide Wi-Fi service is to do so cost effectively while ensuring the Wi-Fi rates are at a level that subscribers value. The economics surrounding optimized connectivity and a quality Wi-Fi experience can at times present a challenging business case…unless of course, existing cable network investments can be leveraged.
This is exactly what Maltese internet service provider Melita is doing with the launch of a free cable Wi-Fi trial service in the Paceville area of Malta, one of the main centres of tourism on the Island.
Motorola’s Cable Wi-Fi is a natural extension of any cable broadband network. The technology now exists to easily place Cable Wi-Fi base stations just about anywhere access to the cable network can be found. Given the inherent nature of cable’s existing backhaul capabilities and other infrastructural advantages, Melita can target dense community areas, and other venues – meaning fast, reliable wireless Internet can be available to customers in more places.
Wireless internet access is an enabling technology. It connects people, stimulating local commerce and opening up many new business opportunities. The service from Melita is just one example of a growing number of cable Wi-Fi services that are providing fast, reliable Internet access to more and more locations around the world. That’s good news for service providers, consumers and the local and regional economies they support.
For more information on Motorola Cable Wi-Fi solutions, visit:
White Paper: Wi-Fi: The Next Frontier for Cable Operators
Data Sheets: Motorola Cable Wi-Fi Portfolio