March 2012

Top 5, Trends

This week, IDC released new data showing the remarkable growth of smart connected devices with 916 million IP-connected tablets, smartphones and PCs shipped in 2011, totaling a whopping $489 billion. Additionally, Motorola Mobility was featured in Multichannel News and Broadcast Engineering; both discussed our recent deal with EdgeCast Networks for content delivery network systems. In other news, Peter Kafka of All Things Digital discussed convergence in entertainment and what happens when you combine TV with the Internet. He anticipates many new opportunities for social TV on the horizon. According to FierceCable, Time Warner Cable executive Peter Stern predicts an evolution of the current cable TV model to one similar to music streaming service Pandora – imagine if your favorite programs automatically started playing the moment you turned on the TV! How would you feel about this new personalized cable TV model?

1. IDC: nearly 1 billion ‘smart connected devices’ shipped last year (Mar. 28) By Zach Honig, Engadget: Know that gadget you’re currently using to read this article? It may be one of 916 million “smart connected devices” that shipped in 2011, with global revenue totaling some $489 billion last year.

2. Motorola Hops Into CDN Market With EdgeCast (Mar. 26) By Todd Spangler, Multichannel News: Motorola Mobility is filling a gap in its portfolio through a deal with content delivery network provider EdgeCast Networks, under which Motorola will offer the latter’s CDN solutions to cable operators and other service providers worldwide.

3. Motorola Mobility inks deal to distribute EdgeCast Networks CDN systems (Mar. 28) By Staff Writer, Broadcast Engineering: Motorola Mobility and EdgeCast Networks have announced an agreement under which Motorola will distribute EdgeCast’s portfolio of content delivery network (CDN) systems to service providers worldwide.

4. The Social TV Gold Rush Is Smaller Than You Think (Mar. 30) By Peter Kafka, All Things Digital: What happens when your TV and your Internet merge?

5. Time Warner Cable exec: Cable TV’s future looks a lot like Pandora (Mar. 30) By Dan O’Shea: Is the cable TV industry ready for Pandora’s  box to be opened?

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Events, Home Devices, Network Infrastructure

The China Content Broadcasting Network Exhibition (CCBN) is the largest broadcasting technology and equipment show in Asia Pacific, and Motorola Mobility was right there last week in the mix. With a booth featuring the latest and greatest in video and broadcasting technologies, Motorola wowed attendees including major cable operators from the Asia Pacific region.

Attendees were able to see demos of Cable Wi-Fi and the APEX3000 – both of which help evolve cable operators’ networks. They also experienced first-hand multiple home devices, including HD set-tops, multiple DOCSIS 3.0 cable modems, the Motorola Home Gateway, Medios and our 4Home security and  monitoring solutions.

Motorola Mobility’s booth maintained a steady flow of traffic throughout the event and overall, our attendance participation proved to be an exciting opportunity to interact with several of our key existing and potential customers.

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Energy, General, Home Devices, Trends

The upcoming Earth Hour and Earth Day events remind us that energy efficiency is an increasingly hot topic in our industry. And since Motorola has quietly led these energy-saving initiatives for the past decade, we thought we’d chime in and talk not only about how far we’ve come, but how we’re leading the way for a greener future.

Historically, we’ve addressed energy efficiency from both a network and home device perspective, streamlining products for both service providers and their consumer customers:

  • We’ve made the components of service providers’ headend systems 60-80% more efficient by reducing their overall size while increasing port density—effectively allowing existing units to serve data to more consumers. 
  • As the global leader in set-tops, Motorola’s commitment to energy efficiency has already led to a 50% decrease in our set-tops’ energy consumption since 2005 and has reduced our carbon footprint by 35% in the same period.
  •  We also lead the set-top market in ENERGY STAR compliance, with 13 ENERGY STAR 3.0-qualified products in our line-up.

That’s only the beginning. We’re delivering conservation through innovation by redefining every element of the home ecosystem—from broadband delivery to content streaming.  Our goal: achieve greater energy savings by delivering a smarter, simpler connected home. Here are a few examples:

  • Our new IP video gateways with multi-room DVR capabilities are more capable and efficient than traditional set-tops, promising to reduce whole-home power consumption by more than 60 percent while serving media to more than just televisions.
  • We’ve also developed software capabilities in our set-tops that offer even greater energy savings—such as standby mode, light sleep mode and auto power-down functionality.  New generations can also support “deep sleep” capabilities to reduce energy use even further without sacrificing performance. 
  • Motorola’s Connected Home Gateway and 4Home software solutions are empowering consumers to manage their energy use, identify energy-hungry appliances and avoid peak hours.
  • Our nDVR (network DVR) technology transfers storage from the set-top to the cloud, helping further cut energy usage. It also frees consumers to enjoy their DVR content on any screen they want…TV, tablet, smartphone. Energy-efficient, simple, convenient – and no more storage. limits!

Check back with us over the next few weeks for updates on our conservation through innovation initiatives.  And speak up in the comments section—we’d love to hear from you. 

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Network Infrastructure

Author: Gerry White, Chief Architect, Network Infrastructure

There is a lot of industry attention focused on multicast video delivery over IP, but as I noted in an earlier post, there are several reasons why IP multicasting in the access network isn’t likely to offer a strong return on investment. First, there’s the issue of low IP video penetration numbers, and second, there’s the content growth factor across both on-demand and linear viewing.

Continuing the discussion, we see three other trends impacting potential gains from IP multicasting.

3. The advent and evolution of multi-screen viewing further dilutes bandwidth savings. Consumers are now viewing video on new mobile devices such as tablets and smartphones. Any given program must therefore be delivered in a multitude of different formats, each as its own multicast stream. This reduces each multicast pool and has the same effect as reducing service group size.

4. In addition to place-shifting, there’s also TV time-shifting. Consumers now expect to be able to watch TV programming at a time that’s most convenient for them. As we migrate to IP video services, every IP device will be able to time-shift using cloud-based DVR services. This has a double impact as it simultaneously reduces the audience (and hence any possible multicast gain) for the live stream, and it requires a unicast stream per viewer for the deferred delivery.

5. Finally, there’s targeted advertising. MSOs expect to be able to monetize IP video with targeted advertising. However, in order to customize advertising, operators need to be able to generate streams for different advertising groups, or even individual viewers. Once again, this reduces the size of the multicast pools and pushes the needle toward unicast video delivery.

In the early days of IP video, the number of devices leveraging unicast-based adaptive bitrate protocols and IP penetrations are low, so there is no need for or benefit from multicast delivery. With the trends discussed above—even after the shift to IP is complete—there may still be very limited bandwidth savings from multicast available in the access network.

Additional Resources:

Video: Introduction to Multicast and Unicast Video Delivery  

Infographic: Motorola Mobility Media Engagement Barometer

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Awards, Converged Experiences

Motorola SecureMedia HLS+ won the Best Rights and Asset Management for TV category at the 2012 IP&TV Industry Awards. The category recognizes a technology provided by a vendor which supports IP implementation from the initial point of content capture and/or throughout the TV workflow.

Motorola SecureMedia HLS+ enables operators to deliver premium video content across unmanaged networks, such as the public Internet, mobile or home Wi-Fi, at the best quality possible with the bandwidth available, while protecting the content from piracy. Combining adaptive steaming with proven DRM (Digital Rights Management), SecureMedia HLS+ ensures reliable video delivery on PCs and mobile devices to enable fully controlled “TV everywhere” experience while meeting strict Hollywood studio secure-delivery requirements.

Speaking at IPTV World Forum in London last week, Verizon’s Patricia Lynch outlined some of the key content security concerns facing today’s digital entertainment industry. Making sure that the use of content is confined is chief amongst these concerns and meeting this demand is challenging enough; factor in the growing trend of accessing content anywhere, anytime, on any device, and the equation becomes even more complicated.

Lynch also pointed out that with piracy such an issue, content security can only increase in importance. Protecting content from piracy is a complicated business, not least because the industry has to accommodate numerous variations in adaptive streaming approaches that differ from one device eco-system to another.

Steps are being taken to reduce complexity. With this challenge in mind, Motorola has already integrated HLS adaptive streaming with its studio-approved SecureMedia Encryptonite ONE DRM to create a streamlined platform for delivering both linear and on-demand content over variable bandwidth networks to a wide range of devices. The Motorola SecureMedia HLS+ solution provides a set of device clients for the major device ecosystems which can be customised for the operator.

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Converged Experiences, Trends

Companion devices can provide an unmatched level of awareness and engagement that TV service providers and broadcasters want from their subscribers, according to Motorola’s Andy Hooper, speaking at the IP&TV World Forum in London last week.

The companion screen – whether that the tablet or smartphone – is largely responsible for a change in our viewing habits giving the service providers a clear opportunity to reinforce their relationship with the subscriber, and create new revenue streams.

People of all ages and demographics are increasingly using the companion device to enhance the viewing experience – to find out more about the programme they’re currently watching, or discuss what is on the primary TV screen via social media networks like Twitter. According to Motorola’s Media Engagement Barometer, 70% of global respondents are already doing this. Increasingly, people are using these services to make TV programme recommendations, which increases the consumption of TV services.

Services that link the TV programme with a social network provide rich data that service providers and broadcasters can act on: what people are watching, their opinions about the programme, and what type of programme generates the most traffic.

Putting these services on the companion screen is essential to keeping the viewer engaged and making TV a social activity that can increase TV consumption. So rather than competing with the primary screen, the companion screen is actually augmenting the consumption of digital video services, creating awareness of new types of digital TV services ,and strengthening the connection between the subscriber and the service provider.

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Trends

This week, Motorola Mobility made a few announcements and topped several headlines. FierceCable and CED reported about Motorola’s recent partnership with network platform provider, EdgeCast Networks, to provide content delivery network (CDN) solutions for cable operators. What does this mean? This technology will provide operators with the latest technology to deliver more of the advanced services consumers crave such as video on demand, network DVR and multi-screen video delivery. This will allow us to view content any time, any place, on any device!

Additionally, Digital TV Europe and IPTV News revealed that Russian telco Rostelecom selected Motorola to deploy IPTV set-tops and services as the country expands its digital network.

Energy Efficiency also was a hot topic this week. Multichannel News was one of a number of outlets reporting on the cable industry’s commitment to deploy set-top boxes with a “light sleep” function, which exerts at least 20% less power than older devices. Comcast, Time Warner Cable and Cox Communications are among some of the largest companies that plan on deploying these “light sleep” set-tops later this year. Earth Day is on the horizon – be sure to read about Motorola’s ongoing commitment to conservation through innovation here.

1. Motorola Mobility pitches Edgecast’s CDN platform to operators (Mar. 20) By Steve Donohue, FierceCable: Motorola Mobility said it is teaming up with content delivery network platform provider EdgeCast to sell its CDN platform to its cable operator customers.

2. Motorola Mobility, EdgeCast partner up on CDN offering (Mar. 20) By Mike Robuck, CED:  Motorola Mobility has added a content delivery network (CDN) option into its roster through a partnership with EdgeCast Networks that will also extend its reach globally.

3. Motorola Mobility wins major TV contract in Russia (Mar. 22) By Staff Writer, IPTV News: Russian telco Rostelecom has selected Motorola Mobility to supply services and equipment for its project to introduce new IPTV services in regions across the country.

4. Rostelecom selects Motorola Mobility for digital rollout (Mar. 22) By Staff Writer, Digital TV Europe: Russian telco Rostelecom is deploying new Motorola Mobility’s IPTV set-top boxes as it expands its digital network across the country.

5. Set-Tops With ‘Light Sleep’ Mode Use At Least 20% Less Power (Mar. 19) By Todd Spangler, Multichannel News: As part of the cable industry’s efforts to avoid new energy-efficiency regulations, CableLabs is touting the results of testing that shows digital set-tops with the ability to shift into “light sleep” mode use at least 20% less power overall than older devices.

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Network Infrastructure

Author: Dr. Robert Howald, Fellow of the Technical Staff

More services.  Better services.  Innovative, blended applications that deliver converged experiences built around valued customer content.  This is the path cable has started down, and one with enormous promise for the industry.  So what’s to worry about?  Well, beyond executing on the enabling all-IP make-over – no simple walk in the park itself – is the core question of how to achieve this vision within the capabilities of the access infrastructure.  The scale of growth that the access network has facilitated from its early days, harkening back to the analog broadcast of a few hundred Megahertz of video, is remarkable.  The key question becomes: Can it deliver even more?  Can it keep up with the growth associated with the applications described above?  How do operators ensure that their network remains up to the challenge?  The answers to the above are: yes, yes, and…very carefully!

While there are many variables in the cable services and network evolution equation, it is nonetheless a quantifiable problem.  And, Step 1 is always a sound understanding of the problem.  Analysis shows that aggressive Compound Annual Growth Rates (CAGRs) in the cable downstream, typical of what has been observed historically, can be tracked, and its implications managed over time with long-term sustainability by applying the proper balance of the video service mix, network segmentation, and already-available technology tools.  Ten years of aggressive, continuous growth is easily envisioned, and more depending on the aggressiveness of migration steps.  Employing modest technology evolution translates into yet more years of growth runway for continuous service expansion. 

Similarly, the return path can be put on a long-term path by understanding its dynamics, and quantifying scenarios expected to drive new traffic out of the home.  While raw traffic growth upstream has been less aggressive, it’s unlikely to remain so.  And, the nature of the solution alternatives is more complex.  However, it is straightforward to show how specific steps can ensure over a decade of new traffic growth runway and align the upstream and downstream timelines.

New analysis also projects what “boundaries” might exist around how we consume traffic today, and point the way towards a potential end-state architecture relying on full exploitation of coaxial spectrum and complementary optical platforms.  In the meantime, we have many, MANY years to observe what futuristic, yet-to-be-determined applications might make us re-think bandwidth requirements.  Beam me up, Scotty!

To learn more, I will be sharing these findings on network and service evolution, traffic growth implications, and next generation HFC concepts next week at the SCTE Canadian Summit in the session, “We Better Get this Right! Critical Elements in the Planning and Evolution of HFC Networks in Canada.”  The presentation and paper will provide operators with valuable guidance around the proper planning of HFC evolution and a view of the possibilities for the long-term and beyond.

Related Information

Blog: Upgrading to 1 GHz and Beyond—Gallium Nitride Deployments Get Started  

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Events, Home Devices

A new deal between Motorola and Rostelecom, Russia’s national telecom operator, will mean that its IPTV customers could soon be enjoying compelling next-gen services that include video on demand, and interactive TV experiences such catch up TV.

The new services will be brought to market using Motorola’s innovative IPTV set-top boxes. These include the VIP1003, which is a compact, cost-effective set-top to allow video on demand as well as time shift TV, while the VIP1963 offers a richer feature set, such as allowing Rostelecom’s customers to watch one channel while enabling personalised recording control over another channel.

The deal will help Rostelecom to quickly grow its business in Russia, as well as differentiate itself by bringing rich entertainment experiences to the market. In addition to marking the beginning of a strategic collaboration between Motorola and Rostelecom, the deal also signals a further step in Motorola’s growth in Russia.

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Converged Experiences, Events, Home Devices

Motorola Mobility @ IP&TV World Forum

March 20, 2012 : BY Motorola

Motorola is at IP&TV World Forum in London this week,stand #217, and we’re showing how we can empower you to do more! With our latest IPTV set-tops and multiscreen solutions on display, we’re capturing attention of show visitors from across the world. We also have our fingers and toes crossed for the announcement of the IP&TV Awards tomorrow evening where we have our VAP2400 wireless video bridge and our SecureMedia Encryptonite ONE HLS+ short listed for awards. Check out some booth photos below.

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