France’s third largest telecoms operator, Bouygues Telecom, has become the latest service provider to deploy Motorola’s Medios Merchandiser solution to add intelligence, depth and context to its multi-screen IPTV service.
IPTV offering. (see press release here)
For video service providers, doing business in a highly competitive market, the best way to innovate, and differentiate, is to enrich the browsing experience and to increase the ways in which users can engage with content. Bouygues Telecom will use Motorola Medios Merchandiser to create content-rich, personalized bundles, encourage impulse purchases and allow targeting of special offers, pricing and discounts – monetising content in many more ways.
This personalization, Yves Caseau, executive vice president, Technologies, Innovation & Services, Bouygues Telecom, believes, will give the company a competitive edge: “In this new world with an abundance of content and multiplicity of choices, content management is a core competency of IPTV operators. We find that Motorola’ s Merchandiser solution fits our requirements very well and delivers to our customers the proper combination of recommendation, meta-data enrichment, as well as efficient browsing and delivery.”