Last week, leaders from across technologies convened at GigaOM Mobilize to discuss the future of mobile. Our own Bill Brown participated in a panel on the connected home, and provided one of the key takeaways from the conference: “Most consumers really, really, really don’t want to be integrators,” said Brown. He pointed to an increase in centralized connected home systems as an important trend to look for in the near future.
According to Lost Remote, the 64th Annual Primetime Emmys created new precedents for social TV engagement. According to Bluefin, the Emmys “had a total of 1.0M social media comments, a 148% year-over-year growth from the 2011 Awards, which had 427K social media comments.” Some key moments included Tracy Morgan’s Twitter stunt and Aaron Paul’s best supporting actor win for Breaking Bad.
In an effort to better gauge multiplatform video consumption, CIMM is teaming up with Nielsen to collaborate on the research company’s mobile Television Audience Measurement initiative. According to Multichannel, the two will develop and test different approaches to TV audience measurement using both passive and active applications on different devices to mirror how people use technology throughout the day.
As the prevalence of social TV continues to grow, we expect to see more networks providing similar experiences like CNN Digital’s interactive live TV broadcast of the upcoming presidential debates. Aside from streaming to multiple platforms, viewers will be able to capture video clips from the debate and share with their social media networks, creating an opportunity for further discussion outside of the traditional channels.
In last week’s roundup, we highlighted the impact social TV buzz can have on ratings. Sure, high engagement brings viewer loyalty, community and brand building, but how can companies monetize that? In an effort to answer that question, Business 2 Community offers some key elements to boost the power of connected TV. This year, we’ve seen some great innovations from companies looking to bridge the gap between traditional and new media platforms How many of you have seen a movie or show debut online before reaching theaters or TV? Tell us about it in the comments!
- Future of mobile: 5 key takeaways from Mobilize 2012 (Sept. 24) By Kevin C. Tofel, GigaOM: With the future of mobile quickly evolving, what do you need to know now? After a long cross-country flight home, I had plenty of time to digest the key data nuggets from our GigaOm Mobilize 2012 event held last week. Here are five worth sharing.
- Social TV highlights from the 64th Annual Primetime Emmys (Sept. 24) By Natan Edelsburg, Lost Remote: Another Emmys have come and gone, which means that the fall TV season is about to kick into high gear. Last night’s awards felt a bit like the Modern Family Awards Show, although Jimmy Kimmel’s hosting was exceptional. Homeland also did extremely well and Hatfields & McCoys brought home a few well deserved honors. Louis C.K. was also a big winner bringing home two Emmys. What were the social TV highlights, besides of course, Tracy Morgan’s mega successful stunt? Trendrr and Bluefin Labs have reported the following.
- Nielsen Pacts with CIMM On Mobile TV Measurement Tests (Sept. 28) By Todd Spangler, Multichannel News: Nielsen and the Coalition for Innovative Media Measurement (CIMM), a group of media companies, advertisers and agencies, are teaming up to test ways to measure television viewing across mobile devices, initially focusing on local TV markets.
- CNN Digital Offers Interactive Live TV Broadcast for Presidential Debates (Sept. 28) By Staff, CNN: For four nights in October CNN will present its live TV broadcast and offer unrestricted access to the network’s presidential debate programming through CNN.com and via CNN’s apps for iPhone and iPad. From 7 PM to midnight, October 3, 11, 16 and 22, anyone with an internet or mobile connection can view CNN TV’s news, analysis and live coverage.
- Social TV Advertising And Monetization: Emerging Elements (Sept. 26) By Zachary Weiner, Business 2 Community: If there is any question that seems to be playing on repeat these days, it’s “how do we monetize Social TV?” It is pondered and asked regardless of platforms and mediums, whether we are talking about companion apps, traditional 2nd screens or connected TV. The bottom line is that when we talk about digital socialization around television, there is a gap of information as to how we can commercialize emerging TV formats.
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