Author: Robert Moran, Senior Product Line Manager- Ethernet Business Services, Motorola Mobility
The cable industry is at a crossroads. Their residential business is seeing increased competition from both telcos and over-the-top providers, while their small business market (which they historically served with DOCSIS®) has become somewhat saturated. As a result, many cable operators have chosen to pursue revenue growth by selling business services up-market to medium sized enterprises and to wireless carriers for mobile backhaul. They are targeting hospitals, hotels, strip malls, universities, and larger enterprise offices as well as both TDM and Ethernet cell towers.
The business services market is quite large. Enterprises in the U.S. spend $130 to $140 billion on telecom services annually according to Light Reading (The Future of Cable Business Services 2011 Conference). Although business services is mostly dominated by the telcos, the transition from TDM to IP (including 3G/4G mobile backhaul) opens the door for cable operators to enter the market as many of these users look for new solutions. Furthermore, cable operators are well positioned to penetrate this market, as the cable HFC infrastructure passes about 75% of the SMBs today. More importantly, the market feedback indicates that, in general, telcos seem to focus more on the larger end of the business market, leaving the mid-size underserved.
However, in order to deliver to the stricter SLAs required by medium business and wireless customers, cable operators need to invest in an infrastructure that is capable of maintaining the highly resilient solution at an affordable price. The Metro Ethernet Forum (MEF) has standardized Carrier Ethernet for just this purpose. According to Infonetics, Carrier Ethernet spending was up 13% in 2011, while mobile backhaul spending grew 11% from 2009 to $6.9 billion in 2010.
Motorola has launched an innovative MEF certified end-to-end Carrier Ethernet portfolio specifically geared towards facilitating cable operators’ rapid penetration into this market. Our solution consists of:
- A family of aggregation switches supporting L2 and MPLS
- Node-based switches
- A family of demarcation products
- An industry leading service management platform
Unlike many of the other solutions on the market, Motorola’s Carrier Ethernet solution allows the cable operator to utilize their existing HFC infrastructure to conserve fiber, scale the solution from the node, and adapt a “pay as you grow” costing model. Combined with the ability to provide highly resilient MPLS-based metro rings, as well as point to point-based topologies, our solution delivers the flexibility to the service provider to maximize the resiliency of their service while minimizing the cost.
The heart of our Carrier Ethernet portfolio is our service management platform. This platform goes beyond normal network element provisioning and also focuses on what matters most—monitoring and maintaining the service level that the cable operator is contracted to deliver to their enterprise or wireless customer. The platform supports zero touch provisioning, as well as a customer portal that allows the cable operator’s customer to login at any time to see actual network performance and statistics.
As part of our initiative to service cable operators’ business services and mobile backhaul needs, Motorola recently announced an agreement with TVC to distribute our full portfolio of Carrier Ethernet products With the launch of our Carrier Ethernet product line, Motorola offers a complete solution with one-stop-shopping for mobile backhaul and commercial services. Our solution supports MPLS to the edge of the network to simply service deployment (field proven MPLS interoperability with major core providers such as Cisco, Juniper, ALU, Brocade, etc). It supports both 1588v2 and SynchE as well as the interworking of the two for enhanced flexibility. More importantly, our solution offers comprehensive service assurance through our hardware based OAM (CFM, EFM, Y.1731, RFC2544 embedded test head, Y.156SAM) with sub 50ms resiliency on any network level failure all supported with our leading service management platform.
Resources:
Related News: New Carrier Ethernet Product Line from Motorola Mobility Allows Deployment of Cost-Effective Commercial Services
Industry Information: Metro Ethernet Forum
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