MEB 2010

Converged Experiences, Home Devices, Network Infrastructure, Trends

TV Viewing Increasing Across the Board, in Home and on Mobile Devices

December 8, 2011 : BY Motorola

This week, we announced the new Motorola Media Engagements Barometer research that reveals the rapidly changing behavior of consumers when it comes to content from TV, video and the Internet. 

As consumers are given more content choices across multiple platforms, it’s obvious they are demanding that content adjust to their lifestyle. The increase in content consumption and desire for new services represent a great opportunity for service providers. Some of the key findings of the research include:

  • Americans are spending 21 hours per week in front of the TV. This is 6 hours more than the global average of 15 hours per week
  • Globally and in the U.S., there is strong interest in Social TV, a service that blends TV viewing and social media together for consumers. In fact, interest grew by more than 1.5 times — to 64 percent from 32 percent last year
  • With increased TV viewing on smartphones and tablets (69% globally, 23% in US), consumers have indicated that they want greater flexibility from their content
  • Converging home devices and home automation are a big interest with nearly a third of the global and US-based respondents saying they would like a Connected Home

For more info, check out our announcements and fact sheets broken out per region here.

Tagged as: MEB 2010, MEB 2011, Research, Social TV, TV, video

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Converged Experiences, Events

Motorola Discusses “What’s Next?” @ the DowJones Fast Tech Conference

November 8, 2011 : BY Motorola

The second annual DowJones Fast Tech conference is taking place today and tomorrow in Redwood City, CA. Motorola Mobility’s John Burke, senior vice-president and general manager of Converged Experiences, kicked off the conference in a keynote Q&A panel entitled “What’s Next.” Dow Jones editors Dave Barry and Russ Garland interviewed John about “What’s Next” in convergence. For the past year, investors and entrepreneurs have turned their attention toward social media, mobile apps and the cloud. But what about going forward? What is the next great opportunity? John addressed service provider challenges and opportunities and exciting changes connected consumers can expect in their homes and on the go.

Last November, we released our 2010 Media Engagement Barometer research, an independent global study of video consumption habits among 7,500 consumers in 13 markets. At the conference today, John gave a preview of insights gleaned from this year’s report, which will be announced in a few weeks:

  • Mobile TV, Social TV, Connected Home, and Personal Cloud services stood out as major trends redefining the home ecosystem.
  • Each of these taps into the desire to be constantly connected, but with greater flexibility to take these services on-the-go.
  • In 2010, 5% ofU.S.consumers were accessing mobile TV on their smartphones. That number has increased to 23% in one year. That’s pretty dramatic.

Tagged as: cloud, converged experiences, MEB 2010, MEB 2011, Speaking Opp

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