OTT

Home Devices

Today, we announced that Blockbuster On Demand has selected SecureMedia Encryptonite ONE™ HLS+ from our award-winning Motorola Medios+ platform to secure a new over-the-top (OTT) service. This service will provide the best in on-demand entertainment for U.S. customers on a variety of Android and iOS devices, Samsung TVs and Roku devices, and open the door for expansion to additional smartphones, tablets, game consoles and e-readers in the future.

For complete details, please read the full press release online.

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Events

Four service providers took to the stage at this year’s EMEA Channel Conference to highlight services powered by Motorola’s Home solutions. 

Aram Barseghyan, Commerial Director of U!com, the biggest FTTH provider in Armenia, declared himself “very happy with Motorola” set-tops compared to the company’s experiences with its previous providers who could not meet U!com’s requirements for operating flexibility, picture quality and surround sound. New extensions to U!com’s IPTV service include online facilities for utility payments and healthcare appointments and the deployment of 900,000 smart meters. 

Another recent Motorola set-top deployment was highlighted by TriplePlay, an IPTV, VoD and digital signage solution provider, who has been using Motorola’s technology to transform the in-stadium experience for visitors by providing interactive services such as real-time promotions, multi-channel video, live matches and on demand content. 

The praises kept on coming as Maxisat’s Executive Director, Tommi Blom, introduced the company’s hosted OTT service platform ready for partners to sell worldwide. Maxisat’s experience as a “managed OTT/IPTV provider” is clear – having launched one of the earliest IPTV services in EMEA in 2001, built a joint headend with 10 Finnish telcos, and developed its own middleware as well as numerous other service extensions, such as nDVR. Tommi highlighted that Maxisat has been strategic in choosing certain partners to build its end-to-end IPTV service over the last 11 years, all of which are now a part of Motorola/Google. 

Stepping away from the IPTV world, Dragan Lazarevic from IKOM, the leading cable operator in Serbia, told listeners about the history of their broadband service evolution: from what looked like an office cupboard equipped with a BSR1000 to today’s fully-loaded BSR6400 platform.  It’s a classic success story, as the BSR6400 platform continues to enable IKOM to cost-effectively expand capabilities, while also saving space and power; keeping the company ahead of its DSL rivals. 

Needless to say, it’s been a great week for Motorola! We would like to give a big thanks to all those who made the 2012 EMEA Channel Conference happen, and we’ll be looking forward to next year!

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Converged Experiences, Home Devices, Network Infrastructure

Is OTT Now A-OK?

April 8, 2011 : BY Motorola

A topic that featured widely in many of the interesting sessions at Motorola’s Video Leadership Forum this week in Monte Carlo was Over The Top (OTT) content and what should be done with it.

It’s fair to say that the mood towards OTT content from operators and set-top manufacturers has changed over the past 12-18 months. Where once it was viewed as a threat to premium video services, it is now, judging by today’s presentations and conversations, seen as a complimentary service.

While nobody is under any illusions about the potential for OTT to shave operator revenues as subscribers dial down their packages due to getting content directly via the internet, there is an air of confidence about new services operators can deliver around web TV, social television and home networking and automation.

Indeed, rather than simply offering access to OTT content for free, some operators – including one of the VLF keynote companies Telenet – believe that revenue can be generated from providing fast and easy access to OTT content. We’re talking micro-payments rather than big money but heartening to hear that by providing direct access to carefully selected and targeted content operators and service providers could persuade viewers to pay for access. The reasoning being that they can provide a far superior experience as regards accessing content as opposed to having to go hunting round the Internet and/or accessing content via unfamiliar devices such as games consoles.

The mood towards OTT was probably best summed up by Motorola’s Keith Kelley in a briefing to the media. When asked how service providers can maintain customer loyalty and grow their services in the face of OTT content he was honest in his assessment of the challenge yet positive about the future.

“OTT services are main stream,” he offered, adding that in his home alone there were probably nine pieces of ‘glass’ that he and his family could access video from. How will this will merge with service providers is a tough question he admitted

But he was adamant that there is a strong ecosystem around service providers which is a powerful draw for customers. Also he reminded us, companies like Motorola haven’t been sitting on their laurels since the arrival of OTT content. The nascent industry of home networking and automation is set to really take off and operators and gateway/set-top box providers are in pole position to deliver these services.

Yes, OTT will impact revenues in some areas, but there are other areas yet to be tapped. And as Telenet explained, what’s stopping a service provider turning its content portal into an OTT content portal as well?

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