In the Internet Era of TV, consumers gain control of their content as it becomes much more personalized and centered around them. Service providers can capitalize on this opportunity and retain customers by acquiring and delivering the content each consumer wants.
To be successful, service providers need to simplify and personalize the consumer experience, while ensuring the integrity of the content and the rights of the content creator or owner. In addition, it's important for the service provider to focus on the delivery of the Three C's — Content, Community and Control — providing relevant content, visibility to the community for enriched experiences and control over the content look and feel.